Heart Health Month

Taylor Hillman Features, This Land of Ours

Heart Health Month
Saying I love you this Valentine’s Day with Beef. That’s coming up on This Land of Ours.

Ahhh… the month of February is probably best associated with hearts and flowers, chocolates and romance for your favorite Valentine. But It’s also Heart Health Month.

The Cattlemen’s Beef Board has combined the two events in using beef checkoff dollars to initiate an “I Heart Beef” campaign – to help strengthen interest in beef middle meats such as steaks and the tenderloin.

Tennessee Cow & Calf Producer Dave Fugate says the campaign is strategically positioned during a time when consumers tend to focus on dieting. So this will help make them aware of the heart health benefits of lean beef – which aids the ultimate goal of the checkoff — increase beef demand.

A checkoff-funded consumer survey geared toward the campaign found in this month of romance, 62-percent of Americans said beef is the preferred choice because nothing says love like a great steak dinner for Valentine’s Day.44-percent of those surveyed also associate steak as a “best match” for love While 42-percent answered romance and 41 percent said passion. When it’s time to share that Valentine’s Day meal, beef wins. 35-percent preferred rib-eye while 32-percent said that a T-bone steak would be the best meal to share with a significant other.