Farm Bureau Shines Innovation Spotlight on Ag

DanAgri-Business, This Land of Ours

Shining a spotlight on innovative startups in ag. That’s coming up on This Land of ours.


The American Farm Bureau Federation (AFBF), in partnership with Farm Credit, is shining a spotlight on start-up companies focused on advancing agricultural innovation by naming the top 10 teams in the 2024 Farm Bureau Ag Innovation Challenge.

“The future of American agriculture is bright due in part to start-up companies like those competing in the Ag Innovation Challenge,” said AFBF President Zippy Duvall. “Entrepreneurs’ innovative solutions to the challenges that we’re facing today help clear hurdles for the farmers and ranchers of tomorrow as they provide food, fiber and renewable fuel for families both here at home and around the globe.”

The competition provides an opportunity for individuals to showcase ideas and business innovations in agriculture. This is the 10th year of the Challenge, which was the first national business competition focused exclusively on rural entrepreneurs launching agriculture and food-related businesses. Farm Bureau is offering $165,000 in start-up funds throughout the course of the competition.

The 10 semi-finalist teams are being awarded $10,000 each. They are:

The 10 semi-finalist teams will compete at the AFBF Convention on Friday, Jan. 19, to advance to the final round where the four finalist teams will receive an additional $5,000 bringing their total to $15,000 each. The final four teams will compete live in front of Farm Bureau members, investors and industry representatives on Sunday, Jan. 21, to win three top titles and prizes:

  • Farm Bureau Ag Innovation Challenge Winner, for a total of $50,000
  • Farm Bureau Ag Innovation Challenge Runner-up, for a total of $20,000
  • People’s Choice Team selected by public vote, for an additional $5,000 (all 10 semi-finalist teams compete for this honor)

The top 10 semi-finalist teams will participate in pitch training and mentorship from Cornell University’s SC Johnson College of Business faculty prior to competing at AFBF’s Convention. In addition, the top 10 semi-finalist teams will have the opportunity to network with industry leaders and venture capital representatives from USDA’s Rural Business Investment Program.

Funding is provided by sponsors Farm CreditBayerJohn DeereFarm Bureau Bank and Farm Bureau Financial Services.

To learn more about the Challenge visit

Listen to Sabrina Halvorson’s This Land Of Ours program here.

Farm Bureau Shines Innovation Spotlight on Ag

Sabrina Halvorson
National Correspondent / AgNet Media, Inc.

Sabrina Halvorson is an award-winning journalist, broadcaster, and public speaker who specializes in agriculture. She primarily reports on legislative issues and hosts The AgNet News Hour and The AgNet Weekly podcast. Sabrina is a native of California’s agriculture-rich Central Valley.