We already know the many great reasons why we should buy directly from a Farmers Market and roadside stand. Cathy Isom tells you how your dollars spent at a Farmers Market may actually be helping more than just the local farmer or rancher. That’s coming up on This Land of Ours.
Dollars Spent at Farmers Market
From: UC Davis Division of Agriculture and Natural Resources
Economic Impact of Local Food Producers in the Sacramento Region
by Shermain Hardesty, Libby O. Christensen, Erin McGuire, Gail Feenstra, Chuck Ingels, Jim Muck, Julia Boorinakis-Harper, Cindy Fake & Scott Oneto
Executive Summary
- Sacramento Region direct market producers averaged $164,631 in sales per producer, ranging from $2,141 to $4,620,000. Sales for producers in the region who were not engaged in direct marketing averaged $568,105, which is more than triple that of the region’s direct marketers.
- Of the direct market producers’ total revenues, 44 percent were generated through direct channels, 55 percent through wholesale channels, and one percent in commodity markets.
- Sixty-five percent of the producers’ direct-to-consumer sales were generated in the Bay Area, 30 percent in the Sacramento Region and five percent in other parts of the state or outside of California.
- Seventy-three percent of the direct marketers also sold through wholesale channels. Overall, their largest revenue channel was distributors with 30 percent of total sales, followed by farmers markets (16%), Community Supported Agriculture (14%), grocers (13%), and farmstands (9%). Similarly to direct-to-consumer most of the wholesale activity was in the Bay Area.
- The direct market producers’ annual production and marketing expenses averaged $155,235 in 2013. Expenses of the producers in the Sacramento Region who are not engaged in direct marketing averaged $214,486, which is 39 percent higher.