Consumers want to know more – and want more – from their food. And that demand is especially strong for foods with increased nutritional content. Consumers are taking their demands right to the producers. And as registered dietician and nutritionist Nikki Putnam of All Tech notes, the producers are listening:
“We’ve had some producers who are really interested in saying I want to give my consumers products that have higher nutrient densities.”
She says producers are doing so through natural enrichment. Looking at increasing trace mineral content and or specific fatty acid content as examples. And this offers a dual benefit. Improved nutrition for the consumers as well as improved animal health through better nutrition.
“More consumers are looking for functional foods. They’re looking for options. They really just producers to hear them. Lot of the producers have been really really positive in their response.”
Putnam adds this is part of the growing and more direct relationship consumers are having with producers of their food.