One of the most important aspects to consider in agtech development is a clear understanding of what the needs of the industry truly are. Western Growers’ Center for Innovation and Technology (CIT) recently held an event allowing tech companies to meet with ag industry members to discuss the areas in which technology may be able to alleviate challenges. Those types of interactions can facilitate a more precise focus for technology companies to work on addressing what growers in the field see as real-world problems and concerns.
“You’ve got to connect the two worlds. I think ag,
Bridging the divide between agriculture and the technology sector will better serve both industries. Agtech companies want to create a valuable product that growers are interested in purchasing, and farmers are interested in products that can effectively solve an agricultural issue. Bringing the two industries together helps to ensure a more useful product is developed. “This issue of connecting people, it’s in the best interest of the entrepreneur, or the companies that are interested in ag, it’s in the investors best interest, and we certainly think it’s in our grower-member’s best interest,” said Donahue.
The more input that farmers can provide in the process of
Listen to Donahue’s interview below.