Cargill Launching Traceable Beef Brand

Dan Cattle, Industry News Release

Cargill Meats is gearing up to launch its Pasture Crafted beef brand, which the company says will be “guaranteed tender and traceable to birth on sustainably operated ranches.” The brand will be grass-fed and grain finished, according to Meatingplace. A Cargill Meats spokesperson called the move a business adjustment to “provide the products that people want and the information that they want about that product.” The Pasture Crafted brand is “designed for the socially conscious beef consumer who can’t afford to go all the way to organic,” according to Cargill’s website. The company has yet to announce when the Pasture Crafted line will be available for sale.

From the National Association of Farm Broadcasting news service.