A recent ten-day trade mission to China gave Canada an opportunity to showcase its pork products in a market of 1.3 billion people hungry for more pork.
Farm Scape Dot Com says Federal Ag Trade Minister Lawrence McCauley led the mission, accompanied by multiple representatives of the Canadian pork industry, which stopped in three cities over the ten-day trip.
Neil Ketilson, Chair of Canada Pork International, says Canada considers China an extremely important market for its pork. He says, “Pork is the meat of choice in China. They consume 50 percent of the world’s pork supply. As their economy continues to grow, they’re continuing to expand their imports.” Last year, China was the third-largest importer of Canadian pork, purchasing $500 million worth of the product. He says China consumes all of the most popular cuts of pork, but the market is also there for products the western hemisphere doesn’t typically consume. Those products include lungs, heart, and liver. Ketilson says the mission was an important opportunity to showcase Canadian pork to a large number of potential pork buyers and consumers during a short trip.
From the National Association of Farm Broadcasting News Service.