From: Modern Farmer.com
By Brian Barth, Modern Farmer writer.
Fresh Food On-the-Go: Introducing Bus-Stop Farmers Markets
Farmers markets and upscale food boutiques abound in the bourgeoisie neighborhoods of North America today. At the very least, you can run down to the nearest Safeway or Kroger’s and pick up some organic salad mix if you run out. That may not be the case, however, if you live in the sort of neighborhood where a 7-Eleven is the only place to get milk, and Fanta is the closest approximation for fresh juice. But a new trend—bus stop farm stands—is getting around the lack of grocery stores by bringing fresh food straight to the people.
“Food deserts”—low-income neighborhoods with plenty of quickie marts and liquor stores, but lacking full service grocery stores that sell fresh fruits and vegetables—are an epidemic in American cities, affecting 23.5 million people. The USDA has several ways of defining food deserts, but the common denominator is that most residents in these neighborhoods lack a car to go buy food in other neighborhoods that have legitimate grocery stores. In other words, food desert residents are reliant on public transportation, which is difficult to navigate with a family’s worth of grocery bags in hand, so they make do with what’s available at the corner store.
Following in the footsteps of food trucks, mobile farm stands—on decommissioned city buses,converted delivery vehicles, end even pedal-powered models—have proliferated over the last five years as a way to make farm fresh goods available, typically at discounted prices, in low-income neighborhoods. And in the past eight months, several cities around the US have piggybacked on that idea by establishing tiny, pop-up style farmers markets at bus stops and transit stations, so folks can grab the makings of a wholesome dinner as they make their way home from work each day.
The Market at Wright Stop Plaza—Dayton, Ohio
Much of downtown Dayton, a small city halfway between Columbus and Cincinnati, qualifies as a food desert, but the dearth of fresh food is a little less extreme since a farm stand opened up last September at Wright Stop Plaza, the city’s main transit center. Known simply as The Market, it’s a joint partnership between the county government and Homefull, a local homeless services organization. Homeless folks staff the market, gaining job skills and food for the day in the process, while transit riders can dash in for a basket of produce before they walk home or as they transfer buses. The Market is open four days a week, and there is an extra perk to encourage those that qualify for SNAP benefits to become regular patrons: For every dollar spent, they get a voucher for a free purchase next time in the same amount (up to $10).
Netpark Transfer Center Farmer’s Market—Tampa, Florida
Open one day per month from February through April, this pilot project is modeled after the one in Dayton, but in this case it was Tampa’s transit authority, HART, that initiated the project together with the local non-profit Keep Tampa Bay Beautiful. The produce is provided by Florida Urban Organics, a bio-organic operation in nearby Riverview, Florida. The USDA chipped in $98,000 to make the farmers market happen, as well as to provide educational materials on how to cook the produce that its patrons bring home and how to grow some of their own in their backyard. EBT payments (formerly known as food stamps) are accepted. If the pilot program is deemed a success, HART intends to make it a permanent feature.
Excerpt from Tampa Tribune article by Yvette C. Hammett | Tribune Staff
Debbie Evenson, Keep Tampa Bay Beautiful executive director, said the market saw a fairly steady stream of customers on its opening day.
The market features produce from Florida Urban Organics and will be set up again on March 9 and April 13 from 3 p.m. to 6 p.m. The produce stand will be set up to accept EBT payments, previously known as food stamps.
Hillsborough County Commissioner Les Miller said he likes the concept of the fresh market in his district. “There is a need for a grocery store in that area. Nothing is readily available. You have to go to either Temple Terrace or west on Hillsborough (Avenue). I’m hoping this will go over well,” said Miller, who also serves on the HART governing board.
This is also the type of partnership the state’s Department of Agriculture and Consumer Services is advocating, said Brian Norris, a digital analyst with the agency, who helps delineate the state’s “high food insecurity” regions. “We’ve been looking deeper into the smaller pockets trying to identify how we can sustainably create solutions” like the fresh market, he said.
“We are excited to partner with Keep Tampa Bay Beautiful to provide our riders a new convenient time-saving way to purchase healthy food options on the go without having to deviate from their daily routine,” said HART COO Ruthie Reyes Burckard. “These initiatives are important so that we can see which amenities work best for our customers.”
Fresh MARTA Market—Atlanta
Last July, Atlanta debuted its own version of the bus station farmers market, except this one is at a subway stop in Atlanta’s West End neighborhood, where almost 50 percent of residents live below the poverty line. A collaboration between MARTA (Atlanta’s transit authority) and the Atlanta Community Food Bank, the Fresh MARTA Market will be open one day a week again this year from spring through fall. In addition to fresh produce and two-for-one SNAP purchases, cooking demos, a weekly bike tour of nearby urban farms, and free consultation about food assistance programs (like SNAP) will be available. If all goes well, the plan is to eventually open a farmers market at each of MARTA’s 37 stations.
From Food Desert to Food Hub: The West Louisville FoodPort
On the site of a boarded up tobacco factory in one of Louisville, Kentucky’s most forlorn neighborhoods, where one in four residents is unemployed and the median family income is just above $20,000, the largest “food hub” in the nation is set to break ground this year. The 24-acre, $50 million West Louisville FoodPort will not only provide access to fresh food for nearby residents, it’s expected to generate more than 300 jobs and provide workforce training in an effort to build up the local food economy.
FarmedHere, the largest indoor “vertical” farm in the country will serve as the anchor tenant with a new 60,000-square-foot facility, alongside many smaller businesses and non-profits, including food processors, distribution companies, retailers, restaurants, and educational organizations. With a two-acre demonstration farm and park-like space for hosting farmers markets, the site—which was designed by Dutch starchitect Rem Koolhaus’ firm, OMA—has been touted by Louisville’s municipal leaders as a catalyst for urban renewal< in this long-neglected neighborhood. Hopefully, it will serve the local citizens for a long time to come and not spawn the sort of gentrification that pushes the housing market out of reach for low-income families, which so often accompanies such trendy food-oriented developments.
From: The Fresh Stop Bus.com
The Fresh Stop Story
In Central Florida more than 90,000 of our neighbors live in food deserts, areas without easy access to fresh, nutritional foods. Limited food choices often result in poor nutrition as families rely on fast food or processed foods sold by neighborhood convenience stores.
Families are forced to substitute foods usually high in fat, sugar and salt, which in turn leads to increased rates for diabetes, higher blood pressure and other diet related diseases.
As envisioned by Hebni Nutrition Consultants, the Fresh Stop bus is a mobile farmers market created to serve these in-need neighborhoods. The program offers fresh fruits and vegetables in community-centered locations and at budget-friendly prices.
By providing expanded food options to targeted communities, Fresh Stop will drive positive health outcomes and create a road map for generational change for families hardest hit by diabetes and heart disease.
The Fresh Stop mobile market is a re-purposed Lynx bus outfitted with special refrigerated racks for fresh vegetables and fruits. Every two weeks, the Fresh Stop will visit 16 different food desert neighborhoods in Central Florida.
Meet The Mobile Market-Arcadia VA
Arcadia’s mobile farm stand travels to low income neighborhoods in the D.C. metro area selling locally sourced, organic produce and other products. Hear from Arcadia employees and Mobile Market patrons about this great program.
Video by Eugene Buonaccorsi