beef bacon

Beef-bacon Burger Hitting the Consumer Market

DanIndustry News Release

beef baconConsumers will soon see a 50/50 beef-bacon burger on store shelves.

Meat industry publication Meatingplace reports Coastal Ltd. has secured a licensing agreement with Jensen Meat Company to bring the Slater’s 50/50 burger to the grocery store.

Slater’s 50/50, a Southern California restaurant chain, takes its name from its patented 50/50 burger patty. The product initially will be introduced to 77 Sam’s Club locations in Southern California and six in the Dallas market this month.

A Jensen Meats official says “bacon-mania shows no signs of receding,” noting the huge demand for bacon products that has sent national bacon reserves to a 50-year low. The company estimates that gross sales of the product in the first year could exceed $10 million. Jensen Meat is a San Diego-based processor of ground beef products, and Coastal Ltd. is a San Diego-based licensing and brand management agency.

From the National Association of Farm Broadcasting News Service.

Image: Courtesy of Slater’s, “The Original 50/50”, 50/50 blend of beef and bacon, pepper jack, sunny side up egg, avocado mash, chipotle adobo mayo, brioche