Almond Update: California Living Sells in Germany

Taylor Hillman Almond Update, News from our Sponsors

The idea of California living is striking the right cords with German consumers. Almond Board of California’s Dariela Roffe-Rackind said they were a little surprised by the feedback they received when they were researching for the first almond advertising campaign in Germany. Ultimately, German consumers showed a great affinity towards characteristics of a California lifestyle.

Listen to Roffe-Rackind’s interview.