Some changes to an almond association could help the industry have a stronger presence. The Almond Hullers and Processors Association is becoming the Almond Alliance of California. Sabrina Hill reports.
Click the link above to play the news story and hear from association president, Kelly Covello.
The Almond Hullers and Processors Association (AHPA) has a new vision and a brand-new identity that was unveiled in April at the AHPA annual convention. As the premier advocate for the California Almond community, AHPA will now be the Almond Alliance of California (AAC). “Our message is very simple,” said AHPA President Kelly Covello. “The Almond Alliance of California is the only organization fully dedicated to advocating for and protecting our members’ investment in the almond industry. A new focus means we are not the same organization. We continue to value and serve our core members, but our vision and name need to reflect a broader mandate.”
AHPA’s board has adopted a strategic vision that sees AAC becoming “the premier advocate dedicated to the California Almond community.” The AAC will represent and serve growers, huller/shellers, handlers, processors and allied industry partners. Currently, there is no advocacy group dedicated solely to almonds.