The February 4 edition of the AgNet News Hour was all about gearing up for what many farmers call the Super Bowl of agriculture — the World Ag Expo, set for February 10–12 in Tulare. Hosts Nick Papagni and Josh McGill were joined by Megan Lausten, Marketing Manager for the World Ag Expo, who offered a behind-the-scenes look at the scale, impact, and excitement surrounding the world’s largest annual agricultural trade show.
Lausten explained that preparations for the event are already in full swing, with massive equipment beginning to roll onto the grounds weeks ahead of opening day. More than 1,200 exhibitors will fill over 2.6 million square feet of exhibit space, showcasing everything from cutting-edge automation and irrigation systems to livestock equipment, soil technology, and farm management tools.
One of the most important takeaways from the conversation was that World Ag Expo is far more than just a trade show — it’s a major economic driver for the Central Valley. Lausten said the event generates more than $60 million in economic impact for Tulare County, while relying on the support of over 1,000 volunteers who help make the show run smoothly. Those volunteers, easily spotted in bright orange jackets, play a critical role in guiding attendees and keeping operations moving.
Education remains a core mission of the Expo. Lausten highlighted the Seminar Center, where attendees can access free educational sessions with paid admission. Topics range from dairy and livestock management to safety, succession planning, and emerging ag technology. She also spotlighted the Women’s Conference Pavilion, which returns this year with networking events, cooking demonstrations using California Grown products, and panels focused on women in agricultural technology and leadership.
The hosts also discussed how accessible the event is for both farmers and the general public. Lausten emphasized that you don’t have to be a grower to enjoy the Expo. Families, students, and community members are encouraged to attend and explore the Ag Ventures Learning Center and Ag Career and Education Pavilion, where young people can learn about the wide range of careers available in agriculture — from drone pilots to agronomists to engineers.
Transportation and logistics were another highlight. Lausten encouraged attendees to take advantage of the free Park and Ride system, with locations across Tulare, Visalia, and Exeter, as well as free on-site parking and tram service throughout the grounds. She also stressed the importance of downloading the World Ag Expo mobile app, which allows visitors to plan their day, locate exhibitors, and navigate the massive grounds efficiently.
The episode wrapped with reminders about the Expo’s famous food scene, run entirely by local nonprofit groups that collectively raised more than $1 million last year, and a final encouragement to come prepared — with comfortable shoes, curiosity, and a full appetite.
As Papagni put it, “If you want to see where agriculture is headed next, World Ag Expo is where it all comes together.”
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