The United States Farmers and Ranchers Alliance says storytelling is often the best way for farmers in This Land of Ours to engage in conversations with consumers about how they produce their food. With most Americans living miles from where their food is produced – and generations removed from the farm – telling the story of where our food comes from is not only important – it’s vital. Cathy Isom checks into some of the different ways the USFRA is getting their message out.