Transparency Survey Provides Insight Into Consumer Decisions

DanCattle, Citrus, Corn, Cotton, Dairy & Livestock, Field & Row Crops, Forage Crops, General, Grain, Hogs & Pork, Poultry, Specialty Crops, Sugar, Tree, nut & vine crops, Vegetables

The U.S. Farmers & Ranchers Alliance recently released the results of its consumer transparency survey, finding that the message of safe, affordable and abundant food falls flat with audiences. Julie McPeake has more on the results.

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