The Almond Board of California (ABC) recently launched a creative marketing campaign in France. ABC’s European marketing director Dariela Roffe-Rackind said the campaign aligns with the buzz of the Paris …
Almond Update: Strategic Marketing to Build Demand in the ‘Attention Economy’
During The Almond Conference, Managing Director at SRG, Mickey Citarella highlighted some of the strategic marketing approaches the Almond Board of California (ABC) is taking to help drive demand. A …
Almond Update: In-Depth Analysis for Developing Market Opportunities
The Almond Board of California (ABC) continues to invest in developing market opportunities on behalf of the industry. A tremendous amount of research and analysis is conducted to refine marketing …
Almond Board: Marketing Program Journey
The Almond Board of California’s marketing program has grown a lot since it started 20 years ago. Senior Director of Global Marketing Emily Fleischmann talked about the strides the program …
Grower Campaign to Help Market Olives
Some California olive growers are getting their 15 minutes of fame. A new campaign is focusing on their stories to help market olives. Sponsored ContentCIR Agriculture Harvester ProductsNovember 1, 2024Protecting …
Using Modern Communication in Marketing
Pistachio leaders told growers how they are using modern communication to get their product’s message to consumers. Sponsored ContentCIR Agriculture Harvester ProductsNovember 1, 2024Protecting Your Operation from Damaging Fire AntsJuly …