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Tag Archive

Below you'll find a list of all posts that have been tagged as “marketing”

culinary world

Almond Update: French Marketing Campaign Highlights Value of Almonds in Sports

Brian German August 8, 2024Almond Update, Almonds, News from our Sponsors

The Almond Board of California (ABC) recently launched a creative marketing campaign in France. ABC’s European marketing director Dariela Roffe-Rackind said the campaign aligns with the buzz of the Paris …

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almond board of California (ABC)almond industryalmond updatemarketing
culinary world

Almond Update: Strategic Marketing to Build Demand in the ‘Attention Economy’

Brian German January 11, 2024Almond Update, Almonds, News from our Sponsors

During The Almond Conference, Managing Director at SRG, Mickey Citarella highlighted some of the strategic marketing approaches the Almond Board of California (ABC) is taking to help drive demand. A …

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almond board of California (ABC)almond industryalmond updatemarketing
culinary world

Almond Update: In-Depth Analysis for Developing Market Opportunities

Brian German January 19, 2023Almond Update, Almonds, News from our Sponsors

The Almond Board of California (ABC) continues to invest in developing market opportunities on behalf of the industry. A tremendous amount of research and analysis is conducted to refine marketing …

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almond board of California (ABC)almond industryalmond updatemarketing
almond

Almond Board: Marketing Program Journey

Taylor Hillman May 25, 2017Almond Update, News from our Sponsors

The Almond Board of California’s marketing program has grown a lot since it started 20 years ago. Senior Director of Global Marketing Emily Fleischmann talked about the strides the program …

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ABCalmond board of californiamarketing

Grower Campaign to Help Market Olives

Taylor Hillman August 4, 2016Specialty Crops, Tree, nut & vine crops

Some California olive growers are getting their 15 minutes of fame. A new campaign is focusing on their stories to help market olives. Sponsored ContentCIR Agriculture Harvester ProductsMarch 1, 2025Protecting …

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marketingoliveolive growers

Using Modern Communication in Marketing

Taylor Hillman November 24, 2015Specialty Crops, Tree, nut & vine crops

Pistachio leaders told growers how they are using modern communication to get their product’s message to consumers. Sponsored ContentCIR Agriculture Harvester ProductsMarch 1, 2025Protecting Your Operation from Damaging Fire AntsJuly …

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marketingPistachios

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