The Almond Board of California (ABC) continues to invest in developing market opportunities on behalf of the industry. A tremendous amount of research and analysis is conducted to refine marketing …
Almond Board: Marketing Program Journey
The Almond Board of California’s marketing program has grown a lot since it started 20 years ago. Senior Director of Global Marketing Emily Fleischmann talked about the strides the program …
Grower Campaign to Help Market Olives
Some California olive growers are getting their 15 minutes of fame. A new campaign is focusing on their stories to help market olives.
Using Modern Communication in Marketing
Pistachio leaders told growers how they are using modern communication to get their product’s message to consumers.