A new study finds 81 percent of consumers say they support GMO labeling requirements passed by Congress last month and signed into law by President Barack Obama.
The study was published by the Annenberg Public Policy Center of the University of Pennsylvania. The survey also found 31 percent of respondents indicated they would be much less likely, while 18 percent indicated they would be somewhat less likely, to purchase a food product if they learned that it contained genetically modified ingredients. Those who say they are less likely to purchase foods if they contain GM ingredients also say they are more likely to scan smart labels with their cell phone to find out if products contain GM ingredients. Yet, the survey found just four out of 10 consumers say they would scan smart labels to learn about food products in the store. The study surveyed just more than 1,000 adults and was conducted July 21st-25th, before President Obama signed the labeling law on July 29th.
From the National Association of Farm Broadcasting news service.