Executive Director of the Sonoma County Farm Bureau
Agriculture in Sonoma County is thriving, but not without challenges. Dayna Ghirardelli, Executive Director of the Sonoma County Farm Bureau, shared an inside look at local farming, advocacy, and community outreach, highlighting the complex landscape facing producers today.
Battling Regulations and Activist Pressure
Ghirardelli described ongoing challenges in the county, including market instability, water uncertainty, and activist campaigns targeting animal agriculture. A recent example was Measure J, a citizen initiative that sought to ban concentrated animal feeding operations (CAFOs). While framed as a water protection measure, it threatened poultry and dairy producers, along with ancillary businesses. Activists behind the measure aimed to advance a long-term goal of eliminating animal consumption, but Sonoma County voters rejected it.
She also addressed the legal consequences faced by extremist activists, including Zoe Rosenberg of Direct Action Everywhere, who was convicted of felony conspiracy and misdemeanors for trespassing, tampering with vehicles, and stealing livestock. Ghirardelli praised local law enforcement for taking these threats seriously and protecting food safety and security.
Educating the Public
Community education remains central to Ghirardelli’s mission. Programs like Ag Days, which host thousands of students, parents, and teachers, provide hands-on learning about farming and ranching. During Measure J, the Farm Bureau also launched Sonoma County Farm Fest, allowing families to experience agriculture firsthand. These programs help bridge the gap between producers and the public, fostering understanding and support for local food systems.
Supporting Local Industry and Water Security
Sonoma County’s vineyard industry is facing market and generational shifts, with younger consumers exploring non-alcoholic beverages. The Farm Bureau works to support growers in adapting while maintaining the county’s reputation for high-quality wines.
Water security is another pressing concern, particularly regarding the Potter Valley Project. Ghirardelli emphasized the Farm Bureau’s role in advocating for long-term solutions that balance the needs of farmers, communities, and ecosystems, ensuring sustainable coexistence.
Nutrition, Policy, and Common Sense
Ghirardelli celebrated the return of milk in schools under the Trump administration, highlighting its nutritional value for children. She stressed the importance of common-sense policies, careful stewardship of resources, and accountability in government spending, especially in addressing hunger and homelessness.
Get Involved
Ghirardelli encourages everyone—farmers, eaters, and community members—to engage with the Sonoma County Farm Bureau. Membership provides access to events, advocacy updates, and community programs. The next Ag Days is scheduled for March 10–11, 2026, at the Sonoma County Fairgrounds. More information is available at sonomasb.org.
“If you eat, you should be part of the Farm Bureau,” Ghirardelli said. “It strengthens our community and ensures agriculture remains a priority in Sonoma County.”
For a deeper dive into Sonoma County agriculture, advocacy, and Dayna Ghirardelli’s insights on the challenges and opportunities facing local farmers, be sure to listen to the full interview.
Upcoming Sonoma County Farm Bureau events:
36th Annual Great Sonoma Crab and Wine Fest
February 7th at the Sonoma County Fairgrounds. This is our biggest fundraiser of the year in support of local agricultural education and advocacy.
March 10 and 11th, 8:30-Noon each day. This is open to pre-registered schools. There is not a general admission gate.
A fun collaboration with Sonoma Raceway where we “Celebrate Local Agriculture” at NASCAR in Sonoma on Saturday, June 27th. Participation is encouraged by farmers, ranchers, and ag organizations across the state. AgNet West may be interested in being a sponsor and/or participant that day!
One of our most treasured events where we celebrate Sonoma County Agricultural heritage and honor various award winners (Farm Bureau Hall of Fame, Luther Burbank Conservation Award, Farm Family of the Year, and Friend of Farm Bureau). This is on July 9th at La Crema Estates & Saralee’s Vineyard in Windsor.
Will be in July, with the date to be announced soon. This is the event I mentioned on the radio where we hosted this during Measure J to create the opportunity for anyone to attend and immerse themselves in Sonoma County Agriculture. Admission is free; parking is $5. Registration is required; 1200 maximum attendance. This would be another great AgNet West inclusion and coverage.