…shift their marketing strategy as the everyday life of the consumer had drastically changed. Jennifer Williams, Marketing Director, Domestic Advertising at California Walnut Board (CWB), said being flexible allowed them…
2021 World Ag Expo Officially Canceled Because of Pandemic
…first official inauguration back in 1968. Marketing Manager for World Ag Expo, Jennifer Fawkes told AgNet West that the cancellation is sad news but could not be helped given the…
Working Together: Forecast Increase Not Unexpected
…it suggested a 19 percent increase over 2019 at 780,000 short tons. California Walnut Board and Commission‘s Domestic Advertising Marketing Director Jennifer Williams said the growth isn’t necessarily a surprise…
Water Conflicts Continue as California Clashes with Federal Agencies
…not support the permit conditions, which fail to incorporate the best available science, burden ratepayers with obligations far exceeding the impacts of water operations,” State Water Contractors General Manager Jennifer…
Golden State Dairy Management Conference Coming Up in March
…California, so it’s information for California producers,” said UC Dairy Farm Advisor Jennifer Heguy. “We’ll have two tracks; so you won’t be able to see everything, but hopefully you can…
Working Together: Celebrate Heart Health With California Walnuts
…content. California Walnut Board’s Marketing Director, Domestic PR, Jennifer Olmstead said two they are using ‘The Power of 3’ campaign and in-store visuals to spread the word about walnut heart benefits. Listen…
Consumer Research Shows Widespread Confusion About Contents of Plant-Based Fake Meat
…other animal by-products is a clear sign that the misleading labeling and deceptive marketing practices of plant-based fake meat companies has caused real consumer confusion,” said NCBA President Jennifer Houston….
NCBA Unveils Top Policy Priorities For 2020
…year,” said NCBA President Jennifer Houston. “Now it’s time to implement and defend those gains and to keep pushing for policies that will help improve conditions for cattle producers so…
Thousands Gather for Annual Cattle Industry Convention and NCBA Trade Show
…America’s cattlemen and women,” NCBA President Jennifer Houston said. “Our goal is to fill the convention with opportunities that add value to our attendees by delivering critical information about the…
Working Together: California Walnut Conference a Huge Success
…on the event and California Walnut Board Marketing Director Jennifer Williams said the amount of participation and excitement from attendees has them looking at bigger and better moving forward. Listen…
Ag Groups Respond to Senate Passage of USMCA
…rely on common cheese names, such as Parmesan and feta. Source: National Milk Producers Federation NCBA Hails Senate Ratification of USMCA (NCBA) — National Cattlemen’s Beef Association (NCBA) President Jennifer…
Ag Groups Respond to Phase One Trade Deal Signing
…Agreement with China will be a game changer for the U.S. beef industry,” said NCBA President Jennifer Houston, who joined President Trump at the White House for today’s event. “For many…
Ranchers Applaud Announcement Of New NEPA Rules
…Association President Jennifer Houston. “Cattlemen and women should get their voice on the record by submitting comments in favor of this rulemaking.” NEPA was first enacted in 1970 to “create…
As World Celebrates New Year, American Cattlemen Celebrate New Trade Deals
New Deals With Japan, European Union Go Into Effect Today (NCBA) — National Cattlemen’s Beef Association President Jennifer Houston issued the following statement regarding the new trade deals with Japan…