Marketing a Priority for PMA

Taylor HillmanGeneral

Last week during the first Produce Marketing Association (PMA) Board of Directors meeting of 2016, the association’s Marketing Task Force recommended that PMA establish marketing as a strategic priority during…

Blossom Trail Opening Ceremony

Taylor HillmanIndustry News Release

…in bloom by March (weather permitting) the Blossom Trail is a self-guided tour through eastern Fresno County featuring a panorama of blossoming stone fruit orchards and citrus groves alive with…

Ag Education Program Revamps Website

Taylor HillmanEducation, Industry News Release

California’s annual economy, and the state produces more than 400 commodities. CFAITC strives to ensure California’s 7 million students —the next generation of consumers, parents and decision-makers—grow up with an…

Snowpack: What a Difference a Year Makes

Taylor HillmanDrought, Water, Weather

…parts of the East Coast, southern Florida, the southern tip of Texas, Arizona, and northern California. View month-to-date total precipitation map. View more maps and the entire report from USDA….