From the ASTA website:
Founded in 1883, the American Seed Trade Association is one of the oldest trade organizations in the United States. Its membership consists of over 700 companies involved in seed production and distribution, plant breeding, and related industries in North America. As an authority on plant germplasm, ASTA advocates science and policy issues of industry-wide importance.
ASTA’s mission is to be an effective voice of action in all matters concerning the development, marketing and movement of seed, associated products and services throughout the world. ASTA promotes the development of better seed to produce better crops for a better quality of life.
ASTA’s Vegetable and Flower Seed Conference offers unrivaled networking and educational opportunities for the global vegetable and flower seed industry. This event continues to be America’s fastest growing seed industry conference.