The February 3 edition of the AgNet News Hour wrapped up a powerful three-part interview series with Rick Roberti, President of the California Cattlemen’s Association, as hosts Nick Papagni and Josh McGill explored what lies ahead for California agriculture — and why complacency could be its greatest threat. The conversation blended hard truths about politics, land use, and regulation with a clear call to action for farmers, ranchers, and ag supporters statewide.
Roberti explained that cattle production remains one of the least automated and most hands-on segments of agriculture. Raising beef is a three-year investment, from breeding to harvest, requiring constant care, daily labor, and long-term financial risk. “You don’t just flip a switch,” Roberti said. “Every animal represents years of work before it ever reaches a plate.”
Despite record-high cattle prices driven by strong consumer demand, Roberti warned that profitability is still fragile. Rising costs, regulatory pressure, predator losses, and uncertainty around water and land access continue to strain producers. He pointed out that California cattle numbers are historically low, and rebuilding herds takes years — not months — making policy mistakes especially dangerous right now.
A major theme of the episode was land conversion. Roberti said thousands of acres of productive farmland are lost every year to housing and development, and once land is paved over, it never comes back. In many rangeland areas, cattle are the only viable use of the land. Remove livestock, he warned, and those landscapes either become unmanaged fire hazards or targets for urban sprawl.
Politics also took center stage. Roberti acknowledged frustration within agriculture but urged producers not to disengage. “Giving up guarantees you lose,” he said. He believes progress is still possible by working with moderate lawmakers who are beginning to recognize that California’s current approach isn’t working. Local government, he emphasized, is where agriculture can make the biggest difference — from city councils to county boards of supervisors.
Roberti encouraged farmers and ranchers to tell their story directly. He shared an example where public understanding shifted dramatically once officials explained the realities of wolf depredation and livestock losses. “Most people don’t hate agriculture,” he said. “They just don’t understand it — because no one has explained it to them.”
The episode also featured updates on World Ag Expo, with Papagni and McGill reminding listeners that innovation remains one of agriculture’s strongest tools. Precision technology, smarter agronomy, and efficient equipment are helping growers stretch inputs and stay competitive, even as regulatory pressure increases.
As the series concluded, Roberti struck an optimistic tone. California, he said, still has unmatched climate, soil, and production capacity. What’s missing is leadership with vision and common sense. “This state isn’t lost,” he said. “But agriculture has to stand up for itself — or someone else will decide its future.”
Papagni summed it up plainly: “As long as people eat, farming matters. And California farmers deserve a fair shot.”
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