US Organic Citrus Market Sees Strong Growth in Sales and Volume
The organic citrus market in the United States experienced impressive growth in 2024, driven by rising consumer demand and increased interest in organic, sustainable food options. According to the newly released State of Organic Produce 2024 Report, organic citrus sales hit $303 million, reflecting a 6.9% increase over the previous year.
In terms of volume, the category saw a 3.4% rise, reaching 106 million pounds sold—a performance that positioned organic citrus as the seventh highest-ranking produce category by volume.
Price Premiums Rebound for Organic Citrus
A standout trend in 2024 was the resurgence of price premiums for organic citrus. The report highlights a 69.5% price premium over conventional citrus, signaling that consumers are once again willing to pay more for products perceived as healthier and more environmentally friendly.
This rebound suggests renewed consumer confidence in organic certifications and an ongoing preference for produce grown with fewer synthetic inputs.
Market Outlook and Industry Access
The positive trajectory of organic citrus is a strong indicator of broader shifts in produce purchasing behavior, particularly among health-conscious and environmentally aware consumers. The availability of the full State of Organic Produce 2024 Report online provides valuable insights for growers, retailers, and industry analysts looking to align with evolving market trends.
As the organic sector continues to grow, citrus stands out as a category with strong potential for profitability and consumer engagement.
For more insights into organic produce trends, visit organicproduce.org.