Marketing Funding Key to Sustainability

Taylor Hillman Specialty Crops, Tree, nut & vine crops, Water, Weather

The Almond Board of California’s sustainability program is focusing on telling their story about the industries water consumption. That wouldn’t be possible without significant funding. AgNet West’s Taylor Hillman has the story.

Mareketing Funding Key to Sustainability

Much like other industries, California almonds have a federal marketing order in place to help them grow. Associate Director of Agricultural affairs Bob Curtis says that without this product research funding, the advances in sustainability wouldn’t be possible. Curtis said that according to their assessments, the industry has become 33% more efficient with water use as compared to 20 years ago, creating a trickle down affect. To learn more about the Almond boards sustainability program, head to their website at