A new study by the Haas Avocado Board highlights the impact avocados have on the purchasing behavior of SNAP and WIC participants. These shoppers, who represent 11% of avocado buyers, tend to add a greater variety of fresh produce to their carts when buying avocados.
This shift leads to a significant increase in their overall basket value—up by $37 per trip, an impressive 89% jump. The findings suggest that avocados may play a role in encouraging healthier eating habits by prompting consumers to explore more fruits and vegetables.
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