Out on the east side of the San Joaquin Valley near Woodlake, farming isn’t just a business — it’s a generational commitment. In a powerful Ag Meter conversation, Dave Roberts of R7 Enterprises shared what it really takes to survive in California agriculture today — and why the future of farming in the Golden State hangs in the balance.
A Family Operation Built on Diversification
R7 Enterprises dates back to 1972, when Roberts’ parents created the company as a family investment vehicle. What began with coastal cattle operations has evolved into a highly diversified farming business stretching across California and into Arizona.
Today, Roberts grows cherries, citrus, lemons, mandarins, Asian pears, pomegranates, and is expanding into pistachios in Arizona. He’s also experimenting with the Gem avocado variety after decades of difficulty growing Hass avocados in the Central Valley’s intense heat.
Diversification keeps the operation nearly year-round — but it also means navigating multiple packers, shifting markets, and increasing complexity.
Lemons Left on the Tree
One of the most striking revelations from the interview: last year, Roberts left lemons unharvested.
Imports from the Southern Hemisphere have condensed California’s marketing window, creating oversupply during peak periods. Countries like Chile grow far beyond their domestic needs, targeting the U.S. market directly. When marketers over-import, domestic growers pay the price.
The result? Barely profitable lemon production — or in some cases, no profit at all.
Roberts argues that California growers face higher regulatory costs than competitors, yet receive no premium in the marketplace. He estimates state regulations now consume close to 20% of a farm’s operating budget.
Water, SGMA & Food Security
Water policy remains one of Roberts’ biggest concerns. While recent wet winters helped replenish supplies, the implementation of SGMA (Sustainable Groundwater Management Act) could permanently reshape farming in the Central Valley.
Roberts warns that up to one million acres of productive farmland could be taken out of production. That would mean fewer jobs, reduced food security, and economic strain on already disadvantaged rural communities.
He also points to a broader contradiction: global food demand is projected to increase by 50% by 2050, yet California is considering reducing output from some of the most productive farmland in the world.
Roberts believes better snowpack storage, water recycling, and desalination must be part of the solution. “Food is every bit as important as water for your house,” he says.
Consolidation & Market Power
Beyond water and imports, Roberts sees consolidation squeezing growers from all sides.
Small packing houses are disappearing because they can’t afford modern electronic equipment. Meanwhile, retail giants like Walmart, Costco, and Kroger grow larger and more sophisticated. With fewer buyers and too many marketers competing for shelf space, the grower often becomes the last one paid — and sometimes receives nothing.
“When fruit leaves my farm, everybody knows what they’re getting paid that day except me,” Roberts explains.
The Next Generation & Advocacy
Despite mounting pressure, Roberts remains optimistic. Both of his children plan to stay involved in the operation — something he considers a blessing.
He believes farmers must advocate for themselves and educate the public. He welcomes school tours and invites anyone — including policymakers — to visit his farm.
“We have nothing to be ashamed of,” he says. “We only have good things to offer.”
His message to fellow growers and consumers alike: Don’t give up faith. Farming has to get better — because people have to eat nutritious food.
🎧Listen to the Full Interview
This summary only scratches the surface. Dave Roberts dives deeper into:
- Tariffs and global competition
- Labor reform and political uncertainty
- Environmental narratives vs. farming realities
- The future of California under new leadership
👉 Don’t miss the full Ag Meter conversation to hear his unfiltered perspective.