The February 6 edition of the AgNet News Hour delivered welcome optimism for tree nut growers as hosts Nick Papagni and Josh McGill sat down with Robert Verloop, CEO and Executive Director of the California Walnut Commission and Board. After several difficult years marked by low prices, rising costs, and market uncertainty, Verloop believes the walnut industry is finally turning a corner — both at home and abroad.
Verloop opened with a reminder of California’s dominance in walnuts. Nearly 99 percent of U.S. walnuts are grown in California, and roughly 65 percent of production is exported. That global reach has made trade policy especially important, and Verloop called recent developments with India the most significant news the industry has seen in years.
India currently imposes a 100 percent tariff on walnuts, severely limiting market access. Verloop said a newly finalized agreement between the U.S. and India could dramatically lower that tariff — potentially to 30 percent or less. If that happens, India could quickly become California’s largest walnut export market, with the potential to absorb an additional 100,000 tons annually. “That’s a game changer,” Verloop said, noting that growers planted acreage years ago in anticipation of broader access to the Indian market.
Beyond trade, the discussion focused heavily on marketing and consumer demand, especially domestically. While walnuts are a nutritional powerhouse — rich in omega-3s, fiber, and healthy fats — Verloop acknowledged the industry has been slow to modernize its image. “Today’s walnuts are not your grandmother’s baking ingredient,” he said. The Commission is now pushing a feel-good campaign aimed at younger families, repositioning walnuts as a daily snack and a versatile ingredient for breakfast, lunch, and dinner.
Health research is a major pillar of that effort. Verloop highlighted studies linking walnuts to improved heart health, gut health, sleep quality, and even potential benefits in colorectal cancer prevention and brain health. “A handful a day can make a difference,” he said, emphasizing that walnuts align perfectly with growing interest in plant-based nutrition.
On the production side, Verloop said California has about 380,000 producing acres of walnuts, with acreage beginning to stabilize after recent declines. Rising input costs, labor challenges, and water availability remain major concerns, particularly for smaller family farms averaging around 60 acres. Many growers, he said, rely on off-farm income to stay afloat.
Looking ahead to 2026, Verloop expressed cautious optimism. A strong recent crop, improving global demand, and potential tariff relief could help stabilize grower returns. “We have the product, the quality, and the health story,” he said. “Now we need the markets to line up.”
Papagni and McGill closed the episode by agreeing that walnuts may be one of California agriculture’s quiet comeback stories — rooted in tradition, but finally embracing modern marketing and global opportunity.
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