June marks the beginning of California Avocado Month—a celebration of one of the state’s most iconic and in-demand crops. Backed by a powerful marketing campaign led by the California Avocado Commission, the initiative has already generated over 31 million advertising impressions and surpassed social media engagement targets.
The campaign has successfully increased consumer awareness and boosted demand for fresh, California-grown avocados, known for their quality, nutrition, and versatility.
Retailers are preparing for robust sales, with crop forecasts projecting 11 to 17 million pounds of avocados per week through June and July. This steady supply ensures that consumers will continue to find California avocados on store shelves throughout the summer.
Industry experts say these favorable conditions—combined with sustained promotional momentum—are strengthening long-term consumption patterns and delivering positive outcomes for growers and distributors.
California’s agricultural landscape continues to thrive. The lifted oriental fruit fly quarantine, consistent strawberry availability, and booming avocado industry collectively demonstrate the state’s leadership in high-quality fruit production.