Branding Importance in Marketing

Taylor HillmanConsumer News, Specialty Crops, Tree, nut & vine crops

avocado
Some Central Coast avocado growers created a brand of their own and it’s catching on. Branding is an essential part to any successful business.

Branding Importance in Marketing

Shanley Farms Director of Marketing Megan Shanley says the company is part of a group that is marketing its unique product to consumers. Shanley says branding is key in any industry to stand out to a consumer.