The California Avocado Commission was, of course, happy to hear that part of the ‘phase-one’ agreement between the U.S. and China included Hass avocados. But now the commission has to wrap it’s collective brains around marketing to a country that size. California Avocado Commission Vice President of Industry Affairs Ken Melban said they proactively spent some federal funds to help scout the region a few years ago.
Listen to the radio report.
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