Amazon is looking to make some significant changes in their grocery portfolio. After acquiring the grocery chain Whole Foods back in 2017, Amazon went to work making changes to product offerings and prices. In January Whole Foods announced that it would stop developing new Whole Foods 365 locations, which were designed to be a small-format brand of store aimed at millennials. Whole Foods now plans to convert the existing dozen locations into full-size Whole Foods grocery stores.
Amazon is also reportedly looking to diversify the company’s grocery offerings. Sources told the Wall Street Journal that Amazon plans to further develop its grocery business by opening stand-alone stores not affiliated with the Whole Foods brand. The plan is reported to be the opening of dozens of grocery stores in several major U.S. cities, with the first grocery store projected to open before 2020 in Los Angeles. The move to develop more physical stores comes after apparently mixed results with the food delivery service offered by Amazon.