Get the latest agriculture news in today’s AgNet News Hour.
Sabrina Halvorson has this week’s Almond Update from the Almond Board of California. Emily Fleshman, the Vice President for Global Market Development, discusses the board’s global marketing efforts presented at the recent Almond Conference. Fleshman highlights key markets, such as India and the U.S., and describes collaborations with celebrities like Deon Sanders. She details the strategic process behind their campaigns and the importance of aligning with consumer trends, such as exercise recovery and beauty benefits. Additionally, she touches on the role of sustainability in their marketing approach.
Lorrie Boyer talks with Tracy Edgar. She is the owner of a consulting firm called Bright Changes. Today she talks about the importance of company culture within an ag operation. Of the key points today, Edgar discusses collaborating with leadership and employees to develop a plan to address the identified cultural issues.
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Sabrina Halvorson
National Correspondent / AgNet Media, Inc.
Sabrina Halvorson is an award-winning journalist, broadcaster, and public speaker who specializes in agriculture. She primarily reports on legislative issues and hosts The AgNet News Hour. She was recently named the 2024 Farm Broadcaster of the Year by the National Association of Farm Broadcasting and serves as a Council Member on the World Agriculture Forum. Sabrina is a native of California’s agriculture-rich Central Valley and now divides her time between California and North Dakota.