Making big data management as flexible as possible for users is a big draw for OnFarm Systems.
Data management is a fairly new industry to agriculture. Companies are consistently looking for the easiest and most friendly way to collect and deliver that data to customers. OnFarm has been around for several years now and has tweaked its system to include a user-friendly interface. The other benefit of OnFarm is the fact they only offer data collection software.
Founder and CEO Lance Donny says that allows growers to adapt OnFarm software to their current equipment, or choose equipment from different companies that may have better deals. Donny said the other problem they have seen is when growers are stuck with equipment that is from a company that no longer exists. Donny said that flexibility makes for a good response from the agriculture industry.