traceability

Better Traceability Needs Industry-Wide Movement

Dan Fruits & Vegetables, Technology

traceability

There already is a system to improve traceability from farm to fork, but it isn’t a requirement. Tracking a product from the consumer back to where it was grown is a hot topic after two major romaine lettuce E. coli outbreaks this year. Blockchain technology is often mentioned in those conversations, but Produce Marketing Associations Chief Science and Technology Officer Dr. Bob Whitaker said something was created to help the issue several years ago but as a suggestion and it needs industry-wide adoption to be effective.

About the Author
Taylor Hillman

Taylor Hillman

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AgNet Media Operations Manager and Farm News Director for AgNet West.