Strawberry supplies from California’s Ventura County and Watsonville-Salinas regions remain consistent, providing steady volume for retailers and distributors. Despite moderate demand—impacted by the seasonal availability of other fruits—the strawberry market has shown resilience.
With solid production levels sustaining the pipeline, the market remains firm. Industry experts report that retailers are continuing strong promotional efforts to keep strawberries top-of-mind for consumers. Favorable pricing strategies are also helping to maintain demand in a competitive produce landscape.
While other summer fruits are gaining traction, strawberries remain a reliable favorite in grocery stores and at farmers’ markets. Their versatility, flavor, and visual appeal continue to secure their place in shopping carts across the country.
The outlook for the remainder of the season is positive, as consistent supply and targeted marketing keep strawberries in focus amid broader fruit competition.