Marketing a Priority for PMA

Taylor HillmanGeneral

Last week during the first Produce Marketing Association (PMA) Board of Directors meeting of 2016, the association’s Marketing Task Force recommended that PMA establish marketing as a strategic priority during…

Ag Education Program Revamps Website

Taylor HillmanEducation, Industry News Release

California’s annual economy, and the state produces more than 400 commodities. CFAITC strives to ensure California’s 7 million students —the next generation of consumers, parents and decision-makers—grow up with an…

Snowpack: What a Difference a Year Makes

Taylor HillmanDrought, Water, Weather

…parts of the East Coast, southern Florida, the southern tip of Texas, Arizona, and northern California. View month-to-date total precipitation map. View more maps and the entire report from USDA….