Plant-based Protein Eaters: It’s About Taste

Dan Industry News Release

New results from a research firm shows U.S. adults who eat plant-based proteins do so for taste above all other factors.
Research firm Mintel reports 52 percent of adults surveyed say taste is the top reason for the choice, outranking diet concerns at ten percent, animal protection at 11 percent, the environment at 13 percent and even health at 39 percent.

Meat industry publication Meatingplace reports the research was based on responses from more than 1,800 U.S. internet users aged 18 or over that eat plant-based proteins. The study also indicated that 46 percent of Americans agree that plant-based proteins are better for you than animal-based options.

However, Mintel senior analyst Billy Roberts notes that overall consumption of plant-based proteins remains low. The Mintel survey showed that 67 percent of Americans agree that meat is essential to a balanced diet and 51 percent believe a meal is not complete without meat.

From the National Association of Farm Broadcasting News Service.