Iteris and F4F Agriculture Sign Memorandum of Understanding to Establish Formal Partnership

Taylor Hillman General

 Iteris, Inc. (NYSE MKT: ITI), a leader in providing intelligent traffic management and weather information solutions, and F4F Agriculture, a global business dedicated to agricultural supply chain connectivity, has signed a Memorandum of Understanding (MOU) to establish a formal partnership. The MOU sets into motion a partnership strategy incorporating Iteris’ ClearAg™ with F4F’s integrated business solutions to provide differentiated precision ag technology for the worldwide agriculture market.

The partnership strategy will integrate Iteris’ ClearAg with F4F’s Cirrus Cloud platform. The Cirrus platform facilitates rapid and efficient integration between ERP systems, web/mobile applications, farm systems and third-party cloud services. The companies will deliver a working demonstration of their combined capabilities, showcasing how its synergies provide actionable information for better decision-making for their respective agricultural partners and clients.

“This announcement comes at a time when the agricultural industry faces increasing needs to meet food supply demands, and is also exploring ways to quickly interpret big data for more efficient and effective farming,” said Tom Blair, Senior Vice President of iPerform at Iteris. “We look forward to establishing a formal partnership and working with F4F to mutually address these exciting opportunities in the marketplace.”

Iteris’ innovative precision ag decision-support system ClearAg™, introduced to the market in 2014, leverages a data delivery platform to enable agribusinesses to ingest specific, actionable, high-resolution weather, crop and soil information for data-driven farming. The ClearAg™ API platform takes field-specific weather, combines it with the science of soil and agronomy to deliver the right information, for the right field, at the right time for the right decisions.

“We are excited to partner with Iteris,” said Nick Evans, Managing Director for F4F Agriculture. “Iteris’ ClearAg technology provides actionable information that should enhance decision-making for the farmer and his suppliers and advisors. We look forward to working together to provide big data solutions using our existing neutral, independent cloud platform that will allow the whole supply chain to leverage the opportunities that precision agriculture offers.”