U.S. Wheat Associates
will bring milling executives from one of the largest Indonesian companies to America this month to tour the U.S. wheat supply chain. The managers of four different flour mills under the same umbrella company will learn how U.S. hard red spring wheat, hard red winter wheat, and soft white can help to fill the needs in their expanding market. U.S. Wheat Associates says it has had success promoting the processing advantages of flour made from U.S. hard red spring and winter wheat in bread products. The group says it will also promote the advantages of soft white for great performance in cakes, cookies, and other soft wheat products. U.S. wheat has been at a price disadvantage against Canadian wheat over the past couple of years. U.S. Wheat regional vice president Matt Weimar said, “it’s important to bring in executives from large overseas companies to put a face to the advantages of American wheat. It makes a difference when a buyer can meet with the breeders, grain handlers, and farmers that make U.S. wheat the most reliable supply in the world.” The tour runs from August 17-27 in North Dakota and the Pacific Northwest.
From the National Association of Farm Broadcasting news service.