The grand prize winner of the commission’s Instagram challenge to receive $1,000
The California Strawberry Commission is asking consumers to take its Get Snacking Challenge to inspire them to create, name and share an original strawberry snack of the summer via Instagram using #GetSnackingChallenge. A monthly winner will be selected for the best strawberry snack, along with two runner-up snacks that advance to the finals for a chance to win the grand prize of $1,000. The Strawberry Snack of the Summer will be selected by popular vote from the top three snacks for each of five months of the challenge.
Clinical research suggests that eating just one serving of eight strawberries a day may improve heart health, help manage diabetes, support brain health and reduce the risk of some cancers. In addition to traditional nutrients, strawberries are also rich in phenolic compounds such as flavonoids and ellagic acid, which are the focus of intense study due to their antioxidant, anticancer and antimutagenic properties.
The summer-long campaign will also feature digital advertising, influencer partnerships and national media outreach to leverage consumer desire for fun, simple snack ideas and make California strawberries top of mind from April through August. Snacks supply nearly one-quarter of the daily calories consumed by Americans today.
Source: California Strawberry Commission