A young California woman is named as a 2014 National Beef Ambassador. Sabrina Hill has more.
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Emma Morris is one of just five contestants to win the title in the Senior Division for ages 17 to 21. About two-dozen hopefuls were judged at an event in Springdale, Arkansas. They were each judged in the areas of consumer promotion, education and outreach strategy, media interview technique and issues response. Contestants from throughout the country vied for a place on this elite team of agriculture advocates, plus $5,000 in cash prizes sponsored exclusively by Farm Credit. In addition, the American National CattleWomen Foundation and Monsanto awarded five educational scholarships totaling $5,000.
While preparing for this national beef promotion and education competition, youth across the nation learn about beef and the beef industry with support from state CattleWomen and Cattlemen’s associations and state beef councils. The preparation highlights industry issues of current consumer interest. Winners of the state competitions compete at the national level, where they receive additional training. After the event, the youth ambassadors speak about industry issues and misconceptions and educate their peers and meal-time decisionmakers about beef nutrition, cattle care, safety and more during consumer events, in the classroom, and online.
Morris is from Siskiyou County and has participated in several events with the Siskiyou County Cattlewomen.