California has a ‘New’ Food Expo

Taylor Hillman Agri-Business

The Fresno Food Expo is going on its eighth year and has grown so much over that time that the organization rebranded the event as the California Food Expo. The show now has a state-wide draw, and California Department of Food and Agriculture Secretary Karen Ross helped christen the new name. “I think there are so many opportunities in branding this California, and thinking about other California partnerships,” Ross said after her keynote address at the event.

Organizers say the expo provides a platform that increases the commerce and connectivity of California food and beverage related companies while creating a statewide identity centered around the celebration of food production and the experience food inspires. Several awards are given out during the expo as well, including consumer choice awards and recognition for new products.

Ross said a California-only food expo hosted in the Central Valley makes sense. “If not here, then where would it happen,” Ross said. “We are in the heart of the San Joaquin Valley, which has eight of the top ten producing counties in the country. This has been … a missing thing, having a food expo that brings it all together.”

Ross added that the partnerships for a statewide event are limitless. “There is a great program called California Thursdays, that has significantly increased the demand for local, California grown products, and so there is a real chance to host school nutrition directors which would love to come and see and understand the seasonality of products.”

Listen to the report.

About the Author

Taylor Hillman