A California craft brewer joins a well-known agriculture awareness campaign to help bridge the gap between the industry and consumers. MAT Full Circle Brewing in Fresno California makes beers with titles like ‘Pie of the Tiger,’ ‘Illa Vanilla,’ and ‘Juicy.’
This last weekend, ‘My Beer Depends on Ag’ was another title among their products after collaborating with the popular My Job Depends on Ag (MJDOA) awareness group. “There have been so many people who have jumped on the awareness-wagon for ag, and we welcome anyone and everyone who wants to help,” MJDOA Co-founder Steve Malanca said. “I got a call from Full Circle Brewery…they asked if they could create a log similar to ours, make a batch of beer to help with awareness, and offer a portion of the profits to our non-profit foundation account.”
Co-founder Steve Malanca said it’s humbling to have groups join the campaign to help unite the agriculture industry and the general public. “We’ve got a lot of work to do in the state of California,” he said. “Things are such that we need to let people know that we are nice people and not the bad guy. We’re just trying to feed you.”
Stay with AgNet West to here more about the beer and why Full Circle Brewery owners felt it was important to partner on this project.