Big Data, The Ag Value Chain and the Consumer Taylor Hillman August 25, 2015General Big data is helping farmers to meet consumer demand, while strengthening the value chain for all. Rod Bain reports. Big Data, The Ag Value Chain and the Consumer Sponsored ContentParka Helps California Citrus Growers Protect Fruit Quality and PackoutSeptember 4, 2026CIR Agriculture Harvester ProductsJuly 1, 2026CIR Agriculture Harvester ProductsMarch 1, 2026