New Look for DCHA

Sabrina Cattle, Dairy & Livestock, General

Dairy Calf and Heifer Association
The Dairy Calf and Heifer Association introduces a new logo and brand identity.
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The fresh, new look symbolizes the Dairy Calf and Heifer Association’s goal to update and modernize its vision to be the industry-leading source of calf and heifer nutrition, providing industry standards for profitability, performance and leadership that will help members improve the vitality and viability of their individual efforts and that of their business.

Calf and heifer raiser and current DCHA president Jack Banker says the board of directors is very excited to share DCHA’s fresh new look and feel with the dairy industry.

He says the new logo is just one of the many changes underway to help drive the organization back to its core vision of being the leading source of calf and heifer raising knowledge.

The logo and brand identity were approved by the Dairy Calf and Heifer Association board of directors September 30, 2013 and will be integrated throughout membership and marketing efforts as the organization continues to refocus its efforts.

California is the top dairy-producing state in the nation.