Promoting Cotton Among Other Fibers

Taylor Hillman Cotton, General

field of cottonThe National Cotton Council is working hard to promote the fiber. Sabrina Hill tells us more.

Promoting cotton

The National Cotton Council is reminding its members that the Cotton LEADS™ initiative, a project of the Cotton Foundation, will help cotton compete for market share among other fibers, including man-made fiber.

The program already is assuring US cotton’s commitment to sustainability and traceability in the cotton used in the program’s participating apparel brands, retailers and manufacturers. Bill Norman, Vice President of Technical Services for the National Cotton Council, offers an update on the program and its activities.