…and Poultry Supply Chain. Resources are being dedicated to support the expansion of independent processing capacity and in turn, help lower costs for consumers and create economic opportunities in rural…
VofV: The Produce Moms’ Lori Taylor on Educating Consumers About Food and Farming
This episode of the Voices of the Valley podcast is brought to you today by the Western Growers Association. Supporting producers that grow the best medicine in the world. Find…
Third Quarter Report Shows Economic Improvement
…which suggests that our economy continues to grow even with the sad attempt to address inflation,” she said. “What we learned is consumer spending continues to remain robust, so consumers…
Microwavable Food More Popular
…report shows consumers are using more microwavable meals these days. The analysis shows a year-over-year growth of nearly five percent for 2021 with 33 percent of that growth coming from North…
Oral Arguments in Prop 12 Case Underway in Supreme Court
…is based on how individual states can impose regulations on a nationwide industry. “Today’s arguments have implications not just for farmers and ranchers, but for businesses and consumers across the…
Data in Consumer Perceptions of Pork
…of data out there about what consumers think when it comes to the pork they eat. One area catching interest is consumer perception through social media data. Dr. Jayson Lusk,…
Strawberry Season Lasting Longer
…on record, extending peak season well into fall. As the country’s leading producer of strawberries growing 90% of all strawberries produced in the U.S., consumers can expect to see abundant…
Consumers Pay More for Healthier Food
Consumers are willing to pay higher prices for some types of food. That’s coming up on This Land of Ours. A recent survey of more than 2,000 adults indicates that…
Report: Gen Z Prefers Quick Service Restaurants
…menu items they want, value for the money, and messaging that reflects their interests, like organics and sustainability, according to NPD’s recently released Winning Gen Z Consumers study. Listen to…
Country Music Star Supporting Farmers
…that we have, whether it’s PQA, anything that can help get us from farm to fork to really connect with consumers from that standpoint, how we work very closely with…
Railroad Strike Avoided with Tentative Agreement
…vocal about the negative impact a railroad strike would have on the industry as well as American consumers. Multiple industry groups such as the National Association of Wheat Growers and…
USDA Announces Climate-Smart Partnership Projects
…this opportunity from the initial $1 billion Vilsack announced earlier this year. “There is strong and growing interest in the private sector and among consumers for food that is grown in…
Dairy Checkoff Competition Focusing on ‘Calming Benefits’
…in line with industry and consumer insights to uncover innovative dairy-based products that offer calming benefits. Research shows that, with a heightened emphasis on mental and emotional well-being, consumers are…
Vytelle Awarded for Global Sustainability
…what Vytelle calls the triple challenge. Farmers are facing a growing demand for protein driven by the upsurge of consumers demanding meat and milk be produced sustainably. This means farmers…