…is great news for both America’s farmers and China’s consumers,” said Ambassador Lighthizer. “China is an important export market for America’s poultry farmers, and we estimate they will now be…
World’s First True Red Spinach Variety Released
…Plant Variety Protection certificate for USDA Red and the agency is seeking a partner to license production of seeds for the market. “Ultimately, consumers will benefit from having access to…
BQA Campaign Seeks Greater Understanding of Industry Efforts
Strengthening the link between beef industry, consumers (NCBA) – About 85 percent of U.S. beef today comes from Beef Quality Assurance (BQA)-certified farmers or ranchers. But do American consumers know…
Cattlemen Applaud Introduction of Real MEAT Act of 2019
…trying to mislead consumers about what they’re trying to get them to buy,” said NCBA President and Tennessee cattlewoman Jennifer Houston. “Consumers need to be protected from deceptive marketing practices,…
California Dairy Farmers on Track to Meet Methane Reduction Goal
…highly nutritious dairy products that consumers love.” The Short-Lived Climate Pollutant Reduction Strategy has established parameters for the dairy and livestock industries to reduce emission levels to 40 percent below…
Understanding eCommerce Platforms for Online Produce Sales
As more consumers continue to move online for their shopping needs, some producers are looking at eCommerce as an extremely viable market for their produce. Data from eMarketer suggests that…
The Reality of the Beef Checkoff
…and global markets now, so we are proud of our contractors and the work they do every day to ensure beef continues to be the number one protein to consumers…
President Trump Signs U.S.-Japan Trade Agreement. Ag Groups Respond
…have benefitted greatly from growing demand for U.S. beef in Japan. While Japanese consumers enjoy high quality U.S. beef, they unfortunately pay a higher price for U.S. beef due to…
Highlighting the Value of Pistachios Through Community Engagement
Miss California Eileen Kim taking pictures with the public while promoting pistachios Pistachio Macaroons Participating in community events such as farmers’ markets offer an opportunity to engage with consumers on…
National Chicken Council Unveils New Sustainability Resources
…recent National Chicken Council (NCC) survey results, however, knowledge of the environmental impact of chicken among consumers is low. Only half of survey participants (51%) are moderately knowledgeable about chicken’s…
U.S. Pork Producers Seeking Expanded Export Opportunities
…producers to provide safe, wholesome, and nutritious pork products to consumers in that country. NPPC is also working to expand other export markets as well, including Jamaica, the Philippines, Thailand,…
Agriculture Groups Respond to Japan Trade Deal
…access for high quality U.S. food and agricultural products to 127 million Japanese consumers. In the U.S.-Japan Trade Agreement, Japan has committed to provide substantial market access to American food…
NCBA President Jennifer Houston Testifies on State of Cattle Industry
…consumer base in Asia,” Houston testified. “In 2018, we sold over $8 billion of U.S. beef to foreign consumers, with one-quarter of those sales coming from Japan. We also still need…
Farmers, Restaurants, Chefs Urge Passage of USMCA
…Mulvaney said. “The USMCA will ensure that their efforts will pay off, for their families, workforce and consumers.” The California Farm Bureau Federation works to protect family farms and ranches…