…a quarter of the nation’s milk and cream. Across the nation, consumers regularly buy several crops grown almost entirely in California, including tomatoes, carrots, broccoli, almonds, walnuts, grapes, olives and…
Fighting The Yuck Factor
…Association Senior Vice President Dave Puglia says that simply desensitizing consumers is the best way to do it and Southern California has been using indirect recycled potable water since 2008….
United States – Korea Streamline Organic Trade
…opportunities for American producers, more choices for consumers, and more jobs in rural communities across the country.” “America’s organic farmers and businesses have a reason to celebrate,” said Ambassador Michael…
CA Beef Producers on Chipotle’s Plans to Import Beef
…love for Mr. Ells to call or visit his ranch to learn more about how beef is raised and discuss his options for providing responsibly raised beef to Chipotle consumers….
Consumer Preference Affecting Potato Industry
…says it allows them to test breeds that may trend well with consumers. Miller said that smaller sizes and interesting looks are catching the consumers’ eyes but you can’t forget…
Vilsack Message: Local Markets, Local Growth
Vilsack Many consumers want to “buy local” and support their local economy with their purchases. When local food marketing opportunities exist for rural producers, they cause ripple effects throughout the…
New Waterways Law Benefits Agriculture, Consumers
…American Farm Bureau. AFBF’s Seanica Otterby has the story. New Waterways Law The Water Resources Reform and Development Act is important not just to agriculture – but also everyday consumers…
USDA Takes Steps to Stop PEDv, PDCoV
…market-ready hogs this summer could fall by more than 10 percent compared to last year due to PEDv. Pork prices to consumers have risen by almost 10 percent in the…
USDA Announces Funding, Issues Federal Order to Combat PEDv
…the Federal Order will strengthen the response to PEDv and these other viruses and help us lessen the impact to producers, which ultimately benefit the consumers who have seen store…
Expanding Scope of Dietary Guidelines Committee
…Dietary Guidelines Committee Every five years, consumers are provided with updated recommendations for healthy food choices. The next set of guidelines comes out in 2015. Some are concerned that the…
Earl Williams Receives Distinguished Service Award
…received the Club’s Distinguished Agriculturist Award in 1996. Williams is a past board member of the Agricultural Energy Consumers Association and the California Agricultural Education Foundation, which oversees the California…
USDA Unveils New Addition to My Plate Website
…always more expensive – many low-income people face time and resource challenges when it comes to putting healthy food on the table. USDA believes consumers who visit this new section…
Agribusiness Export Training Seminars
…(Veteran’s and Senior Building, 1280 Poplar Street, Wasco, CA) With 95% of the World’s consumers outside the United States’ borders, Valley businesses have an opportunity to potentially increase their annual…
USDA Launches New Resources at ChooseMyPlate.gov to Help Cost-Conscious Consumers Make Healthier Food Choices
WASHINGTON, May 27, 2014 – Today, the U.S. Department of Agriculture unveiled Healthy Eating on a Budget – the newest addition to ChooseMyPlate.gov. Consumers continue to want more information about…









