Western Growers Association is currently rolling out a campaign for external audiences, such opinion leaders, elected officials and journalists, about what Western Growers farmers do and what they require to continue to provide nutritious fresh fruits and vegetables, and tree nuts for the health of the nation.
They will use what’s known as an infographic, a visual presentation of information. It’s often used to breakdown complex, large quantities of information, so it’s easier for the reader to understand. You can view an example of the infographic here.
This is another way Western Growers communicates the challenges and benefits of farming to those who may have forgotten where their food comes from.